TY - JOUR
T1 - The Comparative Advantage Theory of Competition
AU - Hunt, Shelby D.
AU - Morgan, Robert M.
N1 - Publisher Copyright:
© 1995 American Marketing Association.
PY - 1995/4
Y1 - 1995/4
N2 - A new theory of competition is evolving in the strategy literature. The authors explicate the foundations of this new theory, the “comparative advantage theory of competition,” and contrast them with the neoclassical theory of perfect competition. They argue that the new theory of competition explains key macro and micro phenomena better than neoclassical perfect competition theory. Finally, they further explicate the theory of comparative advantage by evaluating a market orientation as a potential resource for comparative advantage.
AB - A new theory of competition is evolving in the strategy literature. The authors explicate the foundations of this new theory, the “comparative advantage theory of competition,” and contrast them with the neoclassical theory of perfect competition. They argue that the new theory of competition explains key macro and micro phenomena better than neoclassical perfect competition theory. Finally, they further explicate the theory of comparative advantage by evaluating a market orientation as a potential resource for comparative advantage.
UR - http://www.scopus.com/inward/record.url?scp=84986121482&partnerID=8YFLogxK
U2 - 10.1177/002224299505900201
DO - 10.1177/002224299505900201
M3 - Article
AN - SCOPUS:84986121482
SN - 0022-2429
VL - 59
SP - 1
EP - 15
JO - Journal of Marketing
JF - Journal of Marketing
IS - 2
ER -