The blog is serving its purpose: Self-presentation strategies on

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This research explored Boston Red Sox pitcher Curt Schilling’s self-presentation strategies<br>that he displayed on his blog -, in response to sports broadcasters’<br>and journalists’ portrayal of him during 2 events that made national sports headlines.<br>A thematic analysis was conducted using constant comparative methodology of Schilling’s<br>blog entries that he authored in response to these events. Three self-presentation<br>strategies emerged from data analysis: (a) critic, (b) committed individual, and (c)<br>accountable person. Using Hermans, Kempen, and Van Loon’s (1992) dialogical self<br>theory, the study revealed that Schilling fluidly moved between multiple positions when<br>self-presenting to combat media framing. Additionally, the findings suggests that blogs<br>and other information and communication technologies (ICT) are valuable tools that<br>professional athletes and other celebrities can employ to counter perceived negative<br>media framing of their
Original languageEnglish
Pages (from-to)912-936
JournalJournal of Computer-Mediated Communication
StatePublished - 2008


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