TY - JOUR
T1 - The blog is serving its purpose
T2 - Self-presentation strategies on 38pitches.com
AU - Sanderson, Jimmy
PY - 2008/7
Y1 - 2008/7
N2 - This research explored Boston Red Sox pitcher Curt Schilling's self-presentation strategies that he displayed on his blog - 38pitches.com, in response to sports broadcasters' and journalists' portrayal of him during 2 events that made national sports headlines. A thematic analysis was conducted using constant comparative methodology of Schilling's blog entries that he authored in response to these events. Three self-presentation strategies emerged from data analysis: (a) critic, (b) committed individual, and (c) accountable person. Using Hermans, Kempen, and Van Loon's (1992) dialogical self theory, the study revealed that Schilling fluidly moved between multiple positions when self-presenting to combat media framing. Additionally, the findings suggests that blogs and other information and communication technologies (ICT) are valuable tools that professional athletes and other celebrities can employ to counter perceived negative media framing of their personae.
AB - This research explored Boston Red Sox pitcher Curt Schilling's self-presentation strategies that he displayed on his blog - 38pitches.com, in response to sports broadcasters' and journalists' portrayal of him during 2 events that made national sports headlines. A thematic analysis was conducted using constant comparative methodology of Schilling's blog entries that he authored in response to these events. Three self-presentation strategies emerged from data analysis: (a) critic, (b) committed individual, and (c) accountable person. Using Hermans, Kempen, and Van Loon's (1992) dialogical self theory, the study revealed that Schilling fluidly moved between multiple positions when self-presenting to combat media framing. Additionally, the findings suggests that blogs and other information and communication technologies (ICT) are valuable tools that professional athletes and other celebrities can employ to counter perceived negative media framing of their personae.
UR - http://www.scopus.com/inward/record.url?scp=51149091006&partnerID=8YFLogxK
U2 - 10.1111/j.1083-6101.2008.00424.x
DO - 10.1111/j.1083-6101.2008.00424.x
M3 - Article
AN - SCOPUS:51149091006
VL - 13
SP - 912
EP - 936
JO - Journal of Computer-Mediated Communication
JF - Journal of Computer-Mediated Communication
SN - 1083-6101
IS - 4
ER -