TY - JOUR
T1 - The BBA-MBA Combination
T2 - Pierson, Gordon and Howell Revisited
AU - Houston, Michael J.
AU - Hunt, Shelby D.
N1 - Copyright:
Copyright 2016 Elsevier B.V., All rights reserved.
PY - 1983/4
Y1 - 1983/4
N2 - Many prominent MBA programs use the undergraduate degree as a criterion for admission purposes and attach less value to candidates with undergraduate degrees in business. These programs have been influenced by two classic studies on business education: the Gordon and Howell report and the Pierson report. The authors probe the wisdom under which these programs operate and conclude that admission policies should be re-examined. To examine these issues the authors conducted two studies. In one study, 70 on-campus recruiters at a major midwestern university participated in an experiment designed to examine industry attitudes toward alternative undergraduate preparation for MBA students. A second study surveyed recruiting directors of two sets of firms: Fortune 500 companies and on-campus MBA-recruiting companies at a major midwestern university. The investigation indicates a dramatic shift in tile perceptions of tile BBA-MBA combination by employers over the last 20 years. Employers now either have a strong preference for MBAs who have an undergraduate degree in business administration, or equate them to MBAs with other undergraduate majors.
AB - Many prominent MBA programs use the undergraduate degree as a criterion for admission purposes and attach less value to candidates with undergraduate degrees in business. These programs have been influenced by two classic studies on business education: the Gordon and Howell report and the Pierson report. The authors probe the wisdom under which these programs operate and conclude that admission policies should be re-examined. To examine these issues the authors conducted two studies. In one study, 70 on-campus recruiters at a major midwestern university participated in an experiment designed to examine industry attitudes toward alternative undergraduate preparation for MBA students. A second study surveyed recruiting directors of two sets of firms: Fortune 500 companies and on-campus MBA-recruiting companies at a major midwestern university. The investigation indicates a dramatic shift in tile perceptions of tile BBA-MBA combination by employers over the last 20 years. Employers now either have a strong preference for MBAs who have an undergraduate degree in business administration, or equate them to MBAs with other undergraduate majors.
UR - http://www.scopus.com/inward/record.url?scp=84970103706&partnerID=8YFLogxK
U2 - 10.1177/027347538300500102
DO - 10.1177/027347538300500102
M3 - Article
AN - SCOPUS:84970103706
VL - 5
SP - 2
EP - 10
JO - Journal of Marketing Education
JF - Journal of Marketing Education
SN - 0273-4753
IS - 1
ER -