The aura of tobacco smoke: Cigars and cigarettes as image makers

Coy Callison, James A. Karrh, Dolf Zillmann

Research output: Contribution to journalReview articlepeer-review

9 Scopus citations


Male and female college undergraduates evaluated the character traits of men and women who were seen smoking cigars, smoking cigarettes, or not smoking. The evaluated adults were about 10 years older than the students. Irrespective of the evaluated persons' gender, ratings of appeal were specific to the gender of the evaluator. Men and women agreed in their perception of cigarette smokers as being less appealing than nonsmokers. However, whereas men ascribed markedly less appeal to cigar smokers than to cigarette smokers, women perceived cigar smokers as being as appealing as nonsmokers. This pattern was observed for all positive aspects of appeal; the inverse pattern was apparent for all negative aspects of appeal. In contrast, men and women concurred in judging cigar smokers as being more confident and secure than either nonsmokers or cigarette smokers.

Original languageEnglish
Pages (from-to)1329-1343
Number of pages15
JournalJournal of Applied Social Psychology
Issue number7
StatePublished - Jul 1 2002


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