“Thanks for fighting the good fight”: Cultivating dissent on Blogmaverick.com.

Research output: Contribution to journalArticlepeer-review


This research explored National Basketball Association (NBA) franchise owner Mark<br>Cuban’s dissent expressions posted on his blog. Using grounded theory and constant<br>comparative methodology (Glaser & Strauss, 1967) of 30 blog entries posted on Cuban’s<br>site from March 16, 2004, through July 20, 2007, was conducted. Analysis revealed that<br>Cuban’s blog functioned to promote change within the NBA and that his dissent<br>expressions were overwhelmingly confirmed by blog readers. The findings of the study<br>suggest that blogs provide a rich medium wherein dissent can be cultivated, particularly<br>when the dissent originates from a recognizable person. The blog then emerges as a site<br>where dissent is a collective identity that strengthens efforts to improve the organization.
Original languageEnglish
Pages (from-to)390-405
JournalSouthern Communication Journal
StatePublished - 2009


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