Temptation bias: Can self-enhancement limit the influence of gender stereotypes?

Sheila Garos, Annette S. Kluck, James K. Beggan, Jeffrey Martindale, Amanda Easton Wheeler, Tammy Lowery Zacchilli

Research output: Contribution to journalArticlepeer-review

1 Scopus citations


Temptation bias is the tendency to see oneself as better than others at resisting temptation. To understand the influence of self-enhancement and gender stereotypes on temptation bias, 215 undergraduates from a university located in the southwest region of the United States compared their ability to resist ten sexually tempting scenarios to that of others in general, and to their romantic partner (Study 1). An additional 151 undergraduates from the same university rated their own or their partner's ability to resist seven sexually tempting scenarios compared to other men and women (Study 2). Results revealed that temptation bias was present but reduced when romantic partners were the comparison targets; and when comparing themselves to others, women displayed temptation bias regardless of the gender of the referent while men displayed temptation bias only when comparing themselves to men.

Original languageEnglish
Pages (from-to)311-329
Number of pages19
JournalSex Roles
Issue number5-6
StatePublished - Mar 2008


  • Gender
  • Self-enhancement
  • Temptation


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