Television advertising’s influence on parents’ gift-giving perceptions

Steven Holiday, Mary S Norman, Glenn Cummins, Terri Manley, Derrick Holland, Eric Rasmussen

Research output: Contribution to journal › Article › peer-review

Original language	English
Journal	Journal of Consumer Marketing
State	Published - 2018

Cite this

@article{23807bd0b42948678411b9b940e74e3f,

title = "Television advertising{\textquoteright}s influence on parents{\textquoteright} gift-giving perceptions",

author = "Steven Holiday and Norman, {Mary S} and Glenn Cummins and Terri Manley and Derrick Holland and Eric Rasmussen",

year = "2018",

language = "English",

journal = "Journal of Consumer Marketing",

}