Target markets for grain and cotton marketing consultants and market information systems

Oscar Vergara, Keith H. Coble, Darren Hudson, Thomas O. Knight, George F. Patrick, Alan E. Baquet

Research output: Contribution to journalArticlepeer-review

2 Scopus citations

Abstract

This paper examines the use of market consultants and market information systems by grain and cotton producers. A model of producer demand for marketing information and consultants is proposed that decomposes price received into exogenous and endogenous components. The analysis is based on a survey of over 1,600 producers. The results suggest that expenditures on market information systems and market consultants are not independent and, more specifically, expenditures on marketing consultants substitute for expenditures on market information systems.

Original languageEnglish
Pages (from-to)167-183
Number of pages17
JournalJournal of Agricultural and Resource Economics
Volume30
Issue number1
StatePublished - Apr 2005

Keywords

  • Expected utility
  • Market information
  • Marketing
  • Risk
  • Tobit

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