Sustainability of Brand Loyalty after Product Recalls: Understanding the “Chipping-off” Effect

Kyung-Ah Byun, Mayukh Dass, Dale Duhan, Piyush Kumar

Business Administration

Research output: Contribution to conference › Paper › peer-review

Original language	English
State	Published - 2015

Fingerprint Dive into the research topics of 'Sustainability of Brand Loyalty after Product Recalls: Understanding the “Chipping-off” Effect'. Together they form a unique fingerprint.

Cite this