Streaming into the void: An analysis of microstreaming trends and behaviors utilizing a demand framework

Andrew M. Phelps, Mia Consalvo, Nick D. Bowman

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

This work introduces the concept of 'microstreaming' to describe individuals who livestream their hobbies to small audiences for little to no financial reward. Much research into streaming focuses on revenue and transactional costs from a labor/playbor perspective, but such approaches do not completely capture the largely intrinsic typical of 'microstreamers.' Recent research into microstreamers employing a range of methods across observational and laboratory settings pointed to a range of cognitive, emotional, physical, and social demands reported-some that detracted from and some that enhanced the experience. These examples suggest that a demand framework is another important model for examining microstreamers, which has implications for understating microstreaming behaviors and experiences across multiple platforms and interactions.

Original languageEnglish
Title of host publicationProceedings of the 54th Annual Hawaii International Conference on System Sciences, HICSS 2021
EditorsTung X. Bui
PublisherIEEE Computer Society
Pages2863-2872
Number of pages10
ISBN (Electronic)9780998133140
StatePublished - 2021
Event54th Annual Hawaii International Conference on System Sciences, HICSS 2021 - Virtual, Online
Duration: Jan 4 2021Jan 8 2021

Publication series

NameProceedings of the Annual Hawaii International Conference on System Sciences
Volume2020-January
ISSN (Print)1530-1605

Conference

Conference54th Annual Hawaii International Conference on System Sciences, HICSS 2021
CityVirtual, Online
Period01/4/2101/8/21

Fingerprint

Dive into the research topics of 'Streaming into the void: An analysis of microstreaming trends and behaviors utilizing a demand framework'. Together they form a unique fingerprint.

Cite this