Strategy clusters in japanese markets: Firm performance implications

Masaaki Kotabe; Dale F. Duhan

doi:10.1177/0092070393211003

Strategy clusters in japanese markets: Firm performance implications

Masaaki Kotabe, Dale F. Duhan

Business Administration

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19 Scopus citations

Abstract

This study identifies generic Japanese strategy clusters and explores their performance implications. It is based on Japanese executives’ perceptions of the veracity of various PIMS strategy principles in Japan. Three distinct strategy clusters are identified around market position and product strategy dimensions. These Japanese strategy clusters, when moderated by such contingency factors as strategic orientation and product life cycle stage, offer unique performance implications for the Japanese market.

Original language	English
Pages (from-to)	21-31
Number of pages	11
Journal	Journal of the Academy of Marketing Science: Official Publication of the Academy of Marketing Science
Volume	21
Issue number	1
DOIs	https://doi.org/10.1177/0092070393211003
State	Published - Dec 1993

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Strategy clusters in japanese markets: Firm performance implications

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