TY - JOUR
T1 - Spreading the Word
T2 - Emphatic Interaction Displays on BlogMaverick.com
AU - Sanderson, Jimmy
N1 - Copyright:
Copyright 2011 Elsevier B.V., All rights reserved.
PY - 2008
Y1 - 2008
N2 - This research explores people's disclosures of emphatic interaction - the behavioral effects resulting from parasocial relationships - with National Basketball Association (NBA) team owner, Mark Cuban, while he participated on American Broadcasting Corporation's (ABC) popular television show, Dancing with the Stars. An inductive coding process was conducted using constant comparative methodology on 1700 postings in response to 10 of Cuban's entries posted on his blog (www.blogmaverick.com) during his time on the show. Three emphatic interaction categories emerge from data analysis: (1) emotional intensity, (2) devotion, and (3) consultation. The findings of the study suggest a parasocial interaction role reversal wherein media users are counseling celebrities rather than seeking advice from them; findings also suggest that emphatic interaction aids a fan's ability to maintain preferred representations of the celebrity. Both these findings are significantly influenced by the interactive features of computer-mediated communication (CMC), which provide the accessibility to directly communicate emphatic interaction to celebrities.
AB - This research explores people's disclosures of emphatic interaction - the behavioral effects resulting from parasocial relationships - with National Basketball Association (NBA) team owner, Mark Cuban, while he participated on American Broadcasting Corporation's (ABC) popular television show, Dancing with the Stars. An inductive coding process was conducted using constant comparative methodology on 1700 postings in response to 10 of Cuban's entries posted on his blog (www.blogmaverick.com) during his time on the show. Three emphatic interaction categories emerge from data analysis: (1) emotional intensity, (2) devotion, and (3) consultation. The findings of the study suggest a parasocial interaction role reversal wherein media users are counseling celebrities rather than seeking advice from them; findings also suggest that emphatic interaction aids a fan's ability to maintain preferred representations of the celebrity. Both these findings are significantly influenced by the interactive features of computer-mediated communication (CMC), which provide the accessibility to directly communicate emphatic interaction to celebrities.
KW - Dancing with the Stars
KW - computer-mediated communication
KW - emphatic interaction
KW - parasocial interaction
UR - http://www.scopus.com/inward/record.url?scp=67651222774&partnerID=8YFLogxK
U2 - 10.1027/1864-1105.20.4.156
DO - 10.1027/1864-1105.20.4.156
M3 - Article
AN - SCOPUS:67651222774
VL - 20
SP - 156
EP - 167
JO - Journal of Media Psychology
JF - Journal of Media Psychology
SN - 1864-1105
IS - 4
ER -