Sport in the age of trump: An analysis of Donald Trump’s tweets

Evan Frederick, Ann Pegoraro, Jimmy Sanderson

Research output: Contribution to journalArticlepeer-review


The purpose of this study was to investigate how Donald Trump used Twitter to position sport within the greater sociopolitical landscape. An inductive analysis of Trump’s sport-related tweets revealed four themes including (a) sport as self-promotion, (b) sport as fandom, (c) sport as battleground, and (d) sport as American identity. This study found that Trump positioned sport as a status symbol. In doing so, he leveraged his power, wealth, and connections to the industry to belittle and champion sport entities. Trump simultaneously leveraged Twitter to display how sport relationships can further one’s business ventures and build a personal brand. In addition, Trump’s discourse shifted sport away from fulfilling a central role in society, as a beacon where social inequities can be critiqued and perhaps elevated into the public consciousness.

Original languageEnglish
Pages (from-to)356-378
Number of pages23
JournalInternational Journal of Sport Communication
Issue number3
StatePublished - Sep 2021


  • Framing
  • Nationalism
  • Sport and politics
  • Twitter


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