Specialization and the MBA: Is the Broad MBA Passé?

Shelby D. Hunt, Paul Surgi Speck

Research output: Contribution to journalArticle

10 Scopus citations

Abstract

In order to determine whether MBA programs should continue in the “broad” tradition or move toward increased specialization, this study examines four questions: Is the broad MBA currently offered by most leading MBA programs? Do corporate employers prefer their employees to have broad MBAs? Do MB As themselves prefer broad curriculum? And do MBA students in particular fields prefer the broad MBA? Four surveys were conducted in order to address these questions. The authors conclude that the broad MBA has been largely displaced by an improved BBA and that the future development of the MBA lies in the direction of theory-based professional specialization.

Original languageEnglish
Pages (from-to)159-175
Number of pages17
JournalCalifornia Management Review
Volume28
Issue number3
DOIs
StatePublished - 1986

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