TY - JOUR
T1 - Sociodemographic and travel characteristics affecting the purpose of selecting Bangkok as a tourist destination
AU - Suttikun, Chompoonut
AU - Chang, Hyo Jung
AU - Acho, C. Stephanie
AU - Ubi, McDaniel
AU - Bicksler, Hamilton
AU - Komolsevin, Rosechongporn
AU - Chongsithiphol, Srisuda
N1 - Publisher Copyright:
© 2016, © The Author(s) 2016.
PY - 2018/4/1
Y1 - 2018/4/1
N2 - Bangkok, Thailand is in a unique position to benefit economically and has become one of the world’s most popular tourist destinations, due to its function as a hub for international travel in Southeast Asia. Thus, this study examines how past experiences, age, income, gender, education level, occupation, and regions affect international tourists’ reasons to visit Bangkok. After conducting chi-square analysis on 400 participants, significant differences were found among the varying income levels, occupations, education levels, and regions of origin and their reasons for visiting Bangkok. However, no significant differences were found based on age and gender regarding reasons to visit Bangkok. As far as regions of origin, Europeans were most likely to visit Bangkok as a stopover in route to another destination. This lays the foundations for further research focusing on what Bangkok can do to increase their status as a destination for European travelers.
AB - Bangkok, Thailand is in a unique position to benefit economically and has become one of the world’s most popular tourist destinations, due to its function as a hub for international travel in Southeast Asia. Thus, this study examines how past experiences, age, income, gender, education level, occupation, and regions affect international tourists’ reasons to visit Bangkok. After conducting chi-square analysis on 400 participants, significant differences were found among the varying income levels, occupations, education levels, and regions of origin and their reasons for visiting Bangkok. However, no significant differences were found based on age and gender regarding reasons to visit Bangkok. As far as regions of origin, Europeans were most likely to visit Bangkok as a stopover in route to another destination. This lays the foundations for further research focusing on what Bangkok can do to increase their status as a destination for European travelers.
KW - Bangkok
KW - Past experience
KW - motivation
KW - sociodemographics
KW - travel characteristics
UR - http://www.scopus.com/inward/record.url?scp=85044840876&partnerID=8YFLogxK
U2 - 10.1177/1467358416637254
DO - 10.1177/1467358416637254
M3 - Article
AN - SCOPUS:85044840876
VL - 18
SP - 152
EP - 162
JO - Tourism and Hospitality Research
JF - Tourism and Hospitality Research
SN - 1467-3584
IS - 2
ER -