@inproceedings{c88d9b31bbf843798df84bb3f826732e,
title = "Social media response based upon media richness",
abstract = "Research on social media engagement and measurements have been conducted, but there is an opportunity to research how the underlying psychological processes of an individual affects their response to corporate social media posts. This study examines how framing and media richness can affect how the information within corporate social media posts is processed and how individuals respond to the information. Different frames and media richness levels are defined and used to conduct a pilot study where sentiment analysis is conducted on comments under social media posts. The implications of the pilot study are discussed and the manner in which a full study will be conducted is described. Finally, the business applications of the paper are explored.",
keywords = "Customer interaction, Framing, Media richness, Sentiment analysis, Social media",
author = "Timothy Kaskela and Jaeki Song",
note = "Publisher Copyright: {\textcopyright} 2018 Association for Information Systems. All rights reserved.; 24th Americas Conference on Information Systems 2018: Digital Disruption, AMCIS 2018 ; Conference date: 16-08-2018 Through 18-08-2018",
year = "2018",
language = "English",
isbn = "9780996683166",
series = "Americas Conference on Information Systems 2018: Digital Disruption, AMCIS 2018",
publisher = "Association for Information Systems",
booktitle = "Americas Conference on Information Systems 2018",
}