Social Media Marketing: Applying the Uses and Gratifications Theory in the Hotel Industry

Eun Kyong Choi, Deborah Fowler, Kok Goh, Jingxue Yuan

Research output: Contribution to journal › Article

Original language	English
Pages (from-to)	771-796
Journal	Journal of Hospitality Marketing and Management
DOIs	https://doi.org/10.1080/19368623.2016.1100102
State	Published - Nov 2016

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title = "Social Media Marketing: Applying the Uses and Gratifications Theory in the Hotel Industry",

author = "Choi, {Eun Kyong} and Deborah Fowler and Kok Goh and Jingxue Yuan",

year = "2016",

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doi = "10.1080/19368623.2016.1100102",

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pages = "771--796",

journal = "Journal of Hospitality Marketing and Management",

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AU - Choi, Eun Kyong

AU - Fowler, Deborah

AU - Goh, Kok

AU - Yuan, Jingxue

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