Social Media Marketing: Applying the Uses and Gratifications Theory in the Hotel Industry

Eun Kyong Choi, Deborah Fowler, Kok Goh, Jessica Yuan

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	771-796
Journal	Journal of Hospitality Marketing and Management
DOIs	https://doi.org/10.1080/19368623.2016.1100102
State	Published - Nov 2016

Access to Document

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title = "Social Media Marketing: Applying the Uses and Gratifications Theory in the Hotel Industry",

author = "Choi, {Eun Kyong} and Deborah Fowler and Kok Goh and Jessica Yuan",

year = "2016",

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doi = "10.1080/19368623.2016.1100102",

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journal = "Journal of Hospitality Marketing and Management",

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AU - Choi, Eun Kyong

AU - Fowler, Deborah

AU - Goh, Kok

AU - Yuan, Jessica

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