Social Media Marketing: Applying the Uses and Gratifications Theory in the Hotel Industry

Eun Kyong Choi, Deborah Fowler, Kok Goh, Jingxue Yuan

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)771-796
JournalJournal of Hospitality Marketing and Management
DOIs
StatePublished - Nov 2016

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