Original language | English |
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Pages (from-to) | 771-796 |
Journal | Journal of Hospitality Marketing and Management |
DOIs | |
State | Published - Nov 2016 |
Social Media Marketing: Applying the Uses and Gratifications Theory in the Hotel Industry
Eun Kyong Choi, Deborah Fowler, Kok Goh, Jessica Yuan
Research output: Contribution to journal › Article › peer-review