Social media in sport: Theory and practice

Gashaw Abeza, Norm O'Reilly, Jimmy Sanderson, Evan Frederick

Research output: Book/ReportBookpeer-review

Abstract

This book enables students to grasp the holistic enterprise of social media as it pertains to social, legal, marketing, and management issues. The book also helps students better understand the research process in social media scholarship and make connections with academic research and applied practice in sport studies.

Original languageEnglish
PublisherWorld Scientific Publishing Co. Pte. Ltd.
Number of pages507
ISBN (Electronic)9789811237669
ISBN (Print)9789811237652
DOIs
StatePublished - Jul 26 2021

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