Social media and sport marketing: Maximizing the integration and minimizing the risks

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Social media and sport marketing: Maximizing the integration and minimizing the risks
Publisher	Kendall Hunt
Pages	321-335
State	Published - 2017

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Sanderson, J. (2017). Social media and sport marketing: Maximizing the integration and minimizing the risks. In Social media and sport marketing: Maximizing the integration and minimizing the risks (pp. 321-335). Kendall Hunt.

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title = "Social media and sport marketing: Maximizing the integration and minimizing the risks",

author = "James Sanderson",

year = "2017",

language = "English",

pages = "321--335",

booktitle = "Social media and sport marketing: Maximizing the integration and minimizing the risks",

publisher = "Kendall Hunt",

}