Social media and sport marketing: Maximizing the integration and minimizing the risks

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Social media and sport marketing: Maximizing the integration and minimizing the risks
Publisher	Kendall Hunt
Pages	321-335
State	Published - 2017

Cite this

@inbook{539b4839a13d4147a292b98af1c609c5,

title = "Social media and sport marketing: Maximizing the integration and minimizing the risks",

author = "James Sanderson",

year = "2017",

language = "English",

pages = "321--335",

booktitle = "Social media and sport marketing: Maximizing the integration and minimizing the risks",

publisher = "Kendall Hunt",

}