Social media and sport marketing: Maximizing the integration and minimizing the risks

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationSocial media and sport marketing: Maximizing the integration and minimizing the risks
PublisherKendall Hunt
Pages321-335
StatePublished - 2017

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    Sanderson, J. (2017). Social media and sport marketing: Maximizing the integration and minimizing the risks. In Social media and sport marketing: Maximizing the integration and minimizing the risks (pp. 321-335). Kendall Hunt.