Smart friendly liars: Public perception of public relations practitioners over time

Coy Callison, Patrick F. Merle, Trent Seltzer

Research output: Contribution to journalArticlepeer-review

7 Scopus citations

Abstract

Two national surveys of the U.S. public in 2003 and 2012 asked participants to list words describing public relations practitioners. Analyses reveal that the majority of the words related to practitioner personality and intellectual traits were positive, while the ethical terms used to portray practitioners remained predominately negative over the last decade.

Original languageEnglish
Pages (from-to)829-831
Number of pages3
JournalPublic Relations Review
Volume40
Issue number5
DOIs
StatePublished - Dec 1 2014

Keywords

  • Perception
  • Public relations
  • Survey

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