Smart friendly liars: Public perception of public relations practitioners over time

Coy Callison; Patrick F. Merle; Trent Seltzer

doi:10.1016/j.pubrev.2014.09.003

Smart friendly liars: Public perception of public relations practitioners over time

Coy Callison, Patrick F. Merle, Trent Seltzer

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Abstract

Two national surveys of the U.S. public in 2003 and 2012 asked participants to list words describing public relations practitioners. Analyses reveal that the majority of the words related to practitioner personality and intellectual traits were positive, while the ethical terms used to portray practitioners remained predominately negative over the last decade.

Original language	English
Pages (from-to)	829-831
Number of pages	3
Journal	Public Relations Review
Volume	40
Issue number	5
DOIs	https://doi.org/10.1016/j.pubrev.2014.09.003
State	Published - Dec 1 2014

Keywords

Perception
Public relations
Survey

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10.1016/j.pubrev.2014.09.003

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title = "Smart friendly liars: Public perception of public relations practitioners over time",

abstract = "Two national surveys of the U.S. public in 2003 and 2012 asked participants to list words describing public relations practitioners. Analyses reveal that the majority of the words related to practitioner personality and intellectual traits were positive, while the ethical terms used to portray practitioners remained predominately negative over the last decade.",

keywords = "Perception, Public relations, Survey",

author = "Coy Callison and Merle, {Patrick F.} and Trent Seltzer",

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AU - Merle, Patrick F.

AU - Seltzer, Trent

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AB - Two national surveys of the U.S. public in 2003 and 2012 asked participants to list words describing public relations practitioners. Analyses reveal that the majority of the words related to practitioner personality and intellectual traits were positive, while the ethical terms used to portray practitioners remained predominately negative over the last decade.

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KW - Public relations

KW - Survey

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JO - Public Relations Review

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Smart friendly liars: Public perception of public relations practitioners over time

Abstract

Keywords

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