Single-Brand Retailers: Building Brand Loyalty in the Offline Environment

Robert Jones, Y-K Kim

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)333-340
JournalJournal of Retailing and Consumer Services
StatePublished - 2011

Fingerprint Dive into the research topics of 'Single-Brand Retailers: Building Brand Loyalty in the Offline Environment'. Together they form a unique fingerprint.

Cite this