Sight versus Sound: The Differential Impact of Mediated Spectator Response in Sport Broadcasts

R. Glenn Cummins, Collin K. Berke, Alexander Moe, Zijian Gong

Research output: Contribution to journalArticlepeer-review

Abstract

Despite the research examining various production aspects of broadcast sport, scholars have generally overlooked a ubiquitous sonic component of broadcasts—spectators’ aural response (i.e., crowd noise). Such cues can act as a heuristic to influence perceptions of competition, particularly in the absence of visuals. Using continuous response measurement, this experiment demonstrates how mediated spectator response in the form of crowd noise yields enhanced perceptions of the exciting nature of broadcast sport, although the effect is diminished in televised sports. Implications are suggested for contemporary sport consumption, where aural cues can draw attention to game events in multi-screen viewing scenarios.

Original languageEnglish
Pages (from-to)111-129
Number of pages19
JournalJournal of Broadcasting and Electronic Media
Volume63
Issue number1
DOIs
StatePublished - Jan 2 2019

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