TY - JOUR
T1 - Sight versus Sound
T2 - The Differential Impact of Mediated Spectator Response in Sport Broadcasts
AU - Cummins, R. Glenn
AU - Berke, Collin K.
AU - Moe, Alexander
AU - Gong, Zijian
N1 - Publisher Copyright:
© 2019, © 2019 Broadcast Education Association.
Copyright:
Copyright 2019 Elsevier B.V., All rights reserved.
PY - 2019/1/2
Y1 - 2019/1/2
N2 - Despite the research examining various production aspects of broadcast sport, scholars have generally overlooked a ubiquitous sonic component of broadcasts—spectators’ aural response (i.e., crowd noise). Such cues can act as a heuristic to influence perceptions of competition, particularly in the absence of visuals. Using continuous response measurement, this experiment demonstrates how mediated spectator response in the form of crowd noise yields enhanced perceptions of the exciting nature of broadcast sport, although the effect is diminished in televised sports. Implications are suggested for contemporary sport consumption, where aural cues can draw attention to game events in multi-screen viewing scenarios.
AB - Despite the research examining various production aspects of broadcast sport, scholars have generally overlooked a ubiquitous sonic component of broadcasts—spectators’ aural response (i.e., crowd noise). Such cues can act as a heuristic to influence perceptions of competition, particularly in the absence of visuals. Using continuous response measurement, this experiment demonstrates how mediated spectator response in the form of crowd noise yields enhanced perceptions of the exciting nature of broadcast sport, although the effect is diminished in televised sports. Implications are suggested for contemporary sport consumption, where aural cues can draw attention to game events in multi-screen viewing scenarios.
UR - http://www.scopus.com/inward/record.url?scp=85063137508&partnerID=8YFLogxK
U2 - 10.1080/08838151.2019.1568806
DO - 10.1080/08838151.2019.1568806
M3 - Article
AN - SCOPUS:85063137508
VL - 63
SP - 111
EP - 129
JO - Journal of Broadcasting and Electronic Media
JF - Journal of Broadcasting and Electronic Media
SN - 0883-8151
IS - 1
ER -