Shopper Marketing: Moving beyond CPG

Robert Jones, R. Runyan, D. Flint

Research output: Other contribution

Original languageEnglish
PublisherAmerican Collegiate Retailing Association/ American Marketing Association
StatePublished - Apr 18 2012

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    Jones, R., Runyan, R., & Flint, D. (2012, Apr 18). Shopper Marketing: Moving beyond CPG. American Collegiate Retailing Association/ American Marketing Association.