Selling music with sex: The content and effects of sex in music videos on viewer enjoyment

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Abstract

Sexual content in music videos has long been the focus of attention within communication research, although few communication scholars have illuminated the relationship between sex in a music video, viewer enjoyment, and actual product purchase intention. This article examines the presence of sexual content in music videos as well as the relationship between sexual content and enjoyment. The paper challenges scholars from communication, advertising, and marketing to establish links among their disciplines to develop a thorough understanding of how sex in music videos may increase liking of a video and subsequent purchase intention.

Original languageEnglish
Title of host publicationInvestigating the Use of Sex in Media Promotion and Advertising
PublisherTaylor and Francis Inc.
Pages95-109
Number of pages15
ISBN (Electronic)9780203824115
ISBN (Print)9780789037282
DOIs
StatePublished - Jan 15 2019

Keywords

  • Content analysis
  • Media effects
  • Music video
  • Promotion
  • Purchase intention
  • Sex

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