Selling music with sex: The content and effects of sex in music videos on viewer enjoyment

Research output: Contribution to journalArticle

7 Scopus citations

Abstract

Sexual content in music videos has long been the focus of attention within communication research, although few communication scholars have illuminated the relationship between sex in a music video, viewer enjoyment, and actual product purchase intention. This article examines the presence of sexual content in music videos as well as the relationship between sexual content and enjoyment. The paper challenges scholars from communication, advertising, and marketing to establish links among their disciplines to develop a thorough understanding of how sex in music videos may increase liking of a video and subsequent purchase intention.

Original languageEnglish
Pages (from-to)95-109
Number of pages15
JournalJournal of Promotion Management
Volume13
Issue number1-2
DOIs
StatePublished - 2007

Keywords

  • Content analysis
  • Media effects
  • Music video
  • Promotion
  • Purchase intention
  • Sex

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