Selling fun and making a fortune: an examination of Mark Cuban’s impact on sport and business

N. David Pifer, Brandon Mastromartino, James J. Zhang

Research output: Contribution to journalArticlepeer-review


Mark Cuban is known by many as one of the first-ever fan owners in the National Basketball Association. Using the wealth he amassed from his hard work and innovative practices in the software and technology industries, Cuban purchased the Dallas Mavericks franchise around the turn of the millennium and began forming what would become one of professional sport’s more entertaining and successful franchises over the past few decades. Along the way, his unique philosophies and leadership styles helped pave the way for likeminded managers in modern sport, and the examples he set are worthy of highlighting for their effects on the industry and society as a whole. This examination therefore takes a closer look at Mark Cuban, discussing his meteoric rise and the methods that have helped him achieve a high degree of financial and sporting success. His participative leadership style and unique management and marketing methods, in particular, are noted for the impacts they have had on professional sport and the broader business world. His embracement of analytics and thoughts on sport in higher education are also examined in light of their relevance to modern sport and culture.

Original languageEnglish
Pages (from-to)1535-1545
Number of pages11
JournalSport in Society
Issue number9
StatePublished - Sep 1 2020


  • entrepreneurship
  • management
  • participative leadership
  • technology


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