Selective Exposure and Exemplification within Sports Highlights

R. Glenn Cummins, Dustin Hahn

Research output: Contribution to journalArticlepeer-review


Selective exposure provides a useful lens for exploring how attention to competing information within exemplification theory (i.e., exemplars versus base-rate data) can impact viewing outcomes. Sports highlights reflect an ideal context for examining this selectivity, as exemplars are often presented concomitantly alongside base-rate measures of performance. To examine this selectivity, an experiment was conducted where viewers watched a series of exemplars (or sports highlights) presented alongside statistical measures of athlete performance while eye tracking gauged visual attention. Although viewers allocated greater overall attention to exemplars, domain-specific interest predicted increased attention to base-rate data, which in turn was associated with increased recall. This relationship was moderated by viewers’ actual, objective sport knowledge.

Original languageEnglish
Pages (from-to)22-46
Number of pages25
JournalJournal of Broadcasting and Electronic Media
Issue number1
StatePublished - 2022


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