TY - JOUR
T1 - Selective Exposure and Exemplification within Sports Highlights
AU - Cummins, R. Glenn
AU - Hahn, Dustin
N1 - Publisher Copyright:
© 2022 The Author(s). Published with license by Taylor & Francis Group, LLC.
PY - 2022
Y1 - 2022
N2 - Selective exposure provides a useful lens for exploring how attention to competing information within exemplification theory (i.e., exemplars versus base-rate data) can impact viewing outcomes. Sports highlights reflect an ideal context for examining this selectivity, as exemplars are often presented concomitantly alongside base-rate measures of performance. To examine this selectivity, an experiment was conducted where viewers watched a series of exemplars (or sports highlights) presented alongside statistical measures of athlete performance while eye tracking gauged visual attention. Although viewers allocated greater overall attention to exemplars, domain-specific interest predicted increased attention to base-rate data, which in turn was associated with increased recall. This relationship was moderated by viewers’ actual, objective sport knowledge.
AB - Selective exposure provides a useful lens for exploring how attention to competing information within exemplification theory (i.e., exemplars versus base-rate data) can impact viewing outcomes. Sports highlights reflect an ideal context for examining this selectivity, as exemplars are often presented concomitantly alongside base-rate measures of performance. To examine this selectivity, an experiment was conducted where viewers watched a series of exemplars (or sports highlights) presented alongside statistical measures of athlete performance while eye tracking gauged visual attention. Although viewers allocated greater overall attention to exemplars, domain-specific interest predicted increased attention to base-rate data, which in turn was associated with increased recall. This relationship was moderated by viewers’ actual, objective sport knowledge.
UR - http://www.scopus.com/inward/record.url?scp=85125426248&partnerID=8YFLogxK
U2 - 10.1080/08838151.2021.2008938
DO - 10.1080/08838151.2021.2008938
M3 - Article
AN - SCOPUS:85125426248
VL - 66
SP - 22
EP - 46
JO - Journal of Broadcasting and Electronic Media
JF - Journal of Broadcasting and Electronic Media
SN - 0883-8151
IS - 1
ER -