Segmenting wine festival visitors using their personal involvement with wine.

Jingxue Yuan, Alastair M. Morrison, Liping A. Cai, Timothy Dodd, Sally Linton

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationSegmenting wine festival visitors using their personal involvement with wine.
PublisherButterworth-Heinemann
Pages146-165
StatePublished - 2008

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    Yuan, J., Morrison, A. M., Cai, L. A., Dodd, T., & Linton, S. (2008). Segmenting wine festival visitors using their personal involvement with wine. In Segmenting wine festival visitors using their personal involvement with wine. (pp. 146-165). Butterworth-Heinemann.