Segmenting wine festival visitors using their personal involvement with wine.

Jingxue Yuan, Alastair M. Morrison, Liping A. Cai, Timothy Dodd, Sally Linton

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Original languageEnglish
Title of host publicationSegmenting wine festival visitors using their personal involvement with wine.
PublisherButterworth-Heinemann
Pages146-165
StatePublished - 2008

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