Segmenting wine festival visitors using their personal involvement with wine

Jingxue Jessica Yuan, Alastair M. Morrison, Liping A. Cai, Tim H. Dodd, Sally Linton

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

8 Scopus citations
Original languageEnglish
Title of host publicationFood and Wine Festivals and Events Around the World
Subtitle of host publicationDevelopment, Management and Markets
PublisherButterworth Heinemann
Pages146-165
Number of pages20
ISBN (Print)9780080887951
DOIs
StatePublished - Jun 10 2008

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