Segmenting wine festival visitors using their personal involvement with wine

Jingxue Jessica Yuan, Alastair M. Morrison, Liping A. Cai, Tim H. Dodd, Sally Linton

Research output: Chapter in Book/Report/Conference proceedingChapter

8 Scopus citations
Original languageEnglish
Title of host publicationFood and Wine Festivals and Events Around the World
Subtitle of host publicationDevelopment, Management and Markets
PublisherButterworth Heinemann
Pages146-165
Number of pages20
ISBN (Print)9780080887951
DOIs
StatePublished - Jun 10 2008

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    Yuan, J. J., Morrison, A. M., Cai, L. A., Dodd, T. H., & Linton, S. (2008). Segmenting wine festival visitors using their personal involvement with wine. In Food and Wine Festivals and Events Around the World: Development, Management and Markets (pp. 146-165). Butterworth Heinemann. https://doi.org/10.4324/9780080887951