Segmenting wine festival visitors using their personal involvement with wine

Jingxue Jessica Yuan, Alastair M. Morrison, Liping A. Cai, Tim H. Dodd, Sally Linton

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

14 Scopus citations

Original language	English
Title of host publication	Food and Wine Festivals and Events Around the World
Subtitle of host publication	Development, Management and Markets
Publisher	Butterworth Heinemann
Pages	146-165
Number of pages	20
ISBN (Print)	9780080887951
DOIs	https://doi.org/10.4324/9780080887951
State	Published - Jun 10 2008

Access to Document

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title = "Segmenting wine festival visitors using their personal involvement with wine",

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AU - Morrison, Alastair M.

AU - Cai, Liping A.

AU - Dodd, Tim H.

AU - Linton, Sally

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