Segmenting wine festival visitors using their personal involvement with wine

Jingxue Jessica Yuan; Alastair M. Morrison; Liping A. Cai; Tim H. Dodd; Sally Linton

doi:10.4324/9780080887951

Segmenting wine festival visitors using their personal involvement with wine

Jingxue Jessica Yuan, Alastair M. Morrison, Liping A. Cai, Tim H. Dodd, Sally Linton

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

10 Scopus citations

Original language	English
Title of host publication	Food and Wine Festivals and Events Around the World
Subtitle of host publication	Development, Management and Markets
Publisher	Butterworth Heinemann
Pages	146-165
Number of pages	20
ISBN (Print)	9780080887951
DOIs	https://doi.org/10.4324/9780080887951
State	Published - Jun 10 2008

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10.4324/9780080887951

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title = "Segmenting wine festival visitors using their personal involvement with wine",

author = "Yuan, {Jingxue Jessica} and Morrison, {Alastair M.} and Cai, {Liping A.} and Dodd, {Tim H.} and Sally Linton",

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Segmenting wine festival visitors using their personal involvement with wine. / Yuan, Jingxue Jessica; Morrison, Alastair M.; Cai, Liping A.; Dodd, Tim H.; Linton, Sally.

Food and Wine Festivals and Events Around the World: Development, Management and Markets. Butterworth Heinemann, 2008. p. 146-165.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

TY - CHAP

T1 - Segmenting wine festival visitors using their personal involvement with wine

AU - Yuan, Jingxue Jessica

AU - Morrison, Alastair M.

AU - Cai, Liping A.

AU - Dodd, Tim H.

AU - Linton, Sally

PY - 2008/6/10

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SN - 9780080887951

SP - 146

EP - 165

BT - Food and Wine Festivals and Events Around the World

PB - Butterworth Heinemann

ER -

Segmenting wine festival visitors using their personal involvement with wine

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