Original language | English |
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Pages (from-to) | 66-79 |
Journal | Journal of Interactive Marketing |
DOIs | |
State | Published - Sep 17 2021 |
Seeing It is Like Touching It: Unraveling the Effective Product Presentations on Online Apparel Purchase Decisions and Brain Activity (An fMRI Study)
Tun Jai, Dan Fang, Forrest S. Bao, Russell James III, Tianwen Chen, Weidong Cai
Research output: Contribution to journal › Article › peer-review