Seeing It is Like Touching It: Unraveling the Effective Product Presentations on Online Apparel Purchase Decisions and Brain Activity (An fMRI Study)

Tun Jai; Dan Fang; Forrest S. Bao; Russell James III; Tianwen Chen; Weidong Cai

doi:10.1016/j.intmar.2020.04.005

Seeing It is Like Touching It: Unraveling the Effective Product Presentations on Online Apparel Purchase Decisions and Brain Activity (An fMRI Study)

Tun Jai, Dan Fang, Forrest S. Bao, Russell James III, Tianwen Chen, Weidong Cai

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	66-79
Journal	Journal of Interactive Marketing
DOIs	https://doi.org/10.1016/j.intmar.2020.04.005
State	Published - Sep 17 2021

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title = "Seeing It is Like Touching It: Unraveling the Effective Product Presentations on Online Apparel Purchase Decisions and Brain Activity (An fMRI Study)",

author = "Tun Jai and Dan Fang and Bao, {Forrest S.} and {James III}, Russell and Tianwen Chen and Weidong Cai",

year = "2021",

month = sep,

day = "17",

doi = "10.1016/j.intmar.2020.04.005",

language = "English",

pages = "66--79",

journal = "Journal of Interactive Marketing",

}

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T1 - Seeing It is Like Touching It: Unraveling the Effective Product Presentations on Online Apparel Purchase Decisions and Brain Activity (An fMRI Study)

AU - Jai, Tun

AU - Fang, Dan

AU - Bao, Forrest S.

AU - James III, Russell

AU - Chen, Tianwen

AU - Cai, Weidong

PY - 2021/9/17

Y1 - 2021/9/17

U2 - 10.1016/j.intmar.2020.04.005

DO - 10.1016/j.intmar.2020.04.005

M3 - Article

SP - 66

EP - 79

JO - Journal of Interactive Marketing

JF - Journal of Interactive Marketing

ER -