Seeing It is Like Touching It: Unraveling the Effective Product Presentations on Online Apparel Purchase Decisions and Brain Activity (An fMRI Study)

Tun Jai, Dan Fang, Weidong Cai, Forrest S. Bao, Russell James III, Tianwen Chen

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)66-79
JournalJournal of Interactive Marketing
DOIs
StatePublished - Sep 17 2021

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