Seeing It is Like Touching It: Unraveling the Effective Product Presentations on Online Apparel Purchase Decisions and Brain Activity (An fMRI Study)

Tun Jai; Dan Fang; Weidong Cai; Forrest S. Bao; Russell James III; Tianwen Chen

doi:10.1016/j.intmar.2020.04.005

Seeing It is Like Touching It: Unraveling the Effective Product Presentations on Online Apparel Purchase Decisions and Brain Activity (An fMRI Study)

Tun Jai, Dan Fang, Weidong Cai, Forrest S. Bao, Russell James III, Tianwen Chen

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	66-79
Journal	Journal of Interactive Marketing
DOIs	https://doi.org/10.1016/j.intmar.2020.04.005
State	Published - Sep 17 2021

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title = "Seeing It is Like Touching It: Unraveling the Effective Product Presentations on Online Apparel Purchase Decisions and Brain Activity (An fMRI Study)",

author = "Tun Jai and Dan Fang and Weidong Cai and Bao, {Forrest S.} and {James III}, Russell and Tianwen Chen",

year = "2021",

month = sep,

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doi = "10.1016/j.intmar.2020.04.005",

language = "English",

pages = "66--79",

journal = "Journal of Interactive Marketing",

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T1 - Seeing It is Like Touching It: Unraveling the Effective Product Presentations on Online Apparel Purchase Decisions and Brain Activity (An fMRI Study)

AU - Jai, Tun

AU - Fang, Dan

AU - Cai, Weidong

AU - Bao, Forrest S.

AU - James III, Russell

AU - Chen, Tianwen

PY - 2021/9/17

Y1 - 2021/9/17

U2 - 10.1016/j.intmar.2020.04.005

DO - 10.1016/j.intmar.2020.04.005

M3 - Article

SP - 66

EP - 79

JO - Journal of Interactive Marketing

JF - Journal of Interactive Marketing

ER -

Seeing It is Like Touching It: Unraveling the Effective Product Presentations on Online Apparel Purchase Decisions and Brain Activity (An fMRI Study)

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