Same Spiral, Different Day? Testing the Spiral of Silence Across Issue Types

Research output: Contribution to journalArticle

14 Scopus citations

Abstract

Although research has tested the spiral of silence theory using a variety of issues, little attention is paid to how the nature of the issues affects the spiral of silence processes. This study adopts issue typologies provided by Yeric and Todd and recommended by Salmon and Glynn to test the theory using three issues: immigration (transitory), gay marriage (emerging), and abortion (enduring). Using a nationwide survey of Facebook users (N = 1,046), this study investigates how the nature of issues influences the dynamics of the spiral of silence processes. Results identify issue-specific differences, especially regarding the opinion congruency. Theoretical implications for future tests of the spiral of silence theory and public opinion research are discussed.

Original languageEnglish
Pages (from-to)34-54
Number of pages21
JournalCommunication Research
Volume45
Issue number1
DOIs
StatePublished - Feb 1 2018

Keywords

  • fear of isolation
  • issue contexts
  • opinion congruency
  • social media
  • spiral of silence
  • willingness to self-censor

Fingerprint Dive into the research topics of 'Same Spiral, Different Day? Testing the Spiral of Silence Across Issue Types'. Together they form a unique fingerprint.

  • Cite this