“Rough Week for Testosterone”: Public Commentary around the Ivy League’s Decision to Restrict Tackle Football in Practice

Gregory A. Cranmer, Jimmy Sanderson

Research output: Contribution to journalArticlepeer-review

8 Scopus citations

Abstract

This research examines public dialogue about the decision of the Ivy League schools to restrict full-contact tackling during football practice. Data from Twitter and online news comments were subjected to interpretive analysis, which revealed that participants framed the policy as evidence of social progress while others critiqued its effectiveness and positioned it as evidence of the decline of masculinity and American identity. The results indicate that public discourse around health and safety issues within sport are more complex and varied than those in the media. Additionally, sport organizations should anticipate resistance to policies and strategically craft communication to address these barriers.

Original languageEnglish
Pages (from-to)631-647
Number of pages17
JournalWestern Journal of Communication
Volume82
Issue number5
DOIs
StatePublished - Oct 20 2018

Keywords

  • Concussion
  • Football
  • Ivy League
  • Social Media and Sport
  • Sport and Health
  • Sport and Masculinity

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