Restaurateurs’ perceptions of wine supplier attributes

Wine is an important profit center for many restaurants and the relationship with a wine supplier can be crucial. Restaurant managers need a good wine supplier to make sure their wine is delivered in good condition and that a good relationship is established. The purpose of this study is to examine the attributes considered most important in their attitudes towards their suppliers. A study of 152 licensed restaurants in Texas found that restaurant managers consider the reliability of the supplier, the knowledge they possess, and the possibility of discounts to be the most important attributes. The research can help suppliers such as distributors and wineries focus on the special needs of restaurants.