Resources-Anytime, Anywhere: Branding Library Services, A Case Study of Texas Tech's Document Delivery Department

Ryan Litsey; Kaley Daniel

doi:10.1080/1072303X.2013.785462

Resources-Anytime, Anywhere: Branding Library Services, A Case Study of Texas Tech's Document Delivery Department

Ryan Litsey, Kaley Daniel

Library

Research output: Contribution to journal › Article › peer-review

8 Scopus citations

Abstract

To execute an effective marketing campaign, especially one featuring a complex process, the library must combine marketing ideas with technological improvements that lower barriers to entry. In conjunction with the University Libraries' Communications and Marketing Department, Texas Tech's Document Delivery Department embarked on a project to raise user awareness of Document Delivery and the services it offers. This case study examines how Texas Tech's Document Delivery Department lowered its barriers to entry for services and branded the service in order to raise awareness.

Original language	English
Pages (from-to)	19-34
Number of pages	16
Journal	Journal of Interlibrary Loan, Document Delivery and Electronic Reserve
Volume	23
Issue number	1
DOIs	https://doi.org/10.1080/1072303X.2013.785462
State	Published - Jan 2013

Keywords

awareness
barriers to entry
campaign
communications
document delivery
marketing
services
technology

Access to Document

10.1080/1072303X.2013.785462

Link to publication in Scopus

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