TY - JOUR
T1 - Resource-Advantage Theory
T2 - A Snake Swallowing Its Tail or a General Theory of Competition?
AU - Hunt, Shelby D.
AU - Morgan, Robert M.
N1 - Publisher Copyright:
© 1997 American Marketing Association.
PY - 1997/10
Y1 - 1997/10
N2 - Deligönül and çavuşgil (1997) conduct a paradigm-level analysis of resource-advantage (R-A) theory. They argue that (1) Hunt and Morgan (1995) offer resource-advantage theory as a replacement for perfect competition theory, (2) a successful challenger to any theory must come from a new paradigm, (3) but both perfect competition and R-A theory come from the same paradigm. Therefore, (4) the replacement thesis is dubious. We evaluate their argument.
AB - Deligönül and çavuşgil (1997) conduct a paradigm-level analysis of resource-advantage (R-A) theory. They argue that (1) Hunt and Morgan (1995) offer resource-advantage theory as a replacement for perfect competition theory, (2) a successful challenger to any theory must come from a new paradigm, (3) but both perfect competition and R-A theory come from the same paradigm. Therefore, (4) the replacement thesis is dubious. We evaluate their argument.
UR - http://www.scopus.com/inward/record.url?scp=85107984510&partnerID=8YFLogxK
U2 - 10.1177/002224299706100406
DO - 10.1177/002224299706100406
M3 - Article
AN - SCOPUS:85107984510
SN - 0022-2429
VL - 61
SP - 74
EP - 82
JO - Journal of Marketing
JF - Journal of Marketing
IS - 4
ER -