Resource-advantage theory: A snake swallowing its tail or a general theory of competition?

Shelby D. Hunt, Robert M. Morgan

Research output: Contribution to journalArticle

133 Scopus citations

Abstract

Deligönül and Çavuşgil (1997) conduct a paradigm-level analysis of resource-advantage (R-A) theory. They argue that (1) Hunt and Morgan (1995) offer resource-advantage theory as a replacement for perfect competition theory, (2) a successful challenger to any theory must come from a new paradigm, (3) but both perfect competition and R-A theory come from the same paradigm. Therefore, (4) the replacement thesis is dubious. We evaluate their argument.

Original languageEnglish
Pages (from-to)74-82
Number of pages9
JournalJournal of Marketing
Volume61
Issue number4
DOIs
StatePublished - Oct 1997

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