Reducing cancer risk in rural communities through supermarket interventions

Barent N. McCool, Conrad P. Lyford, Natalie Hensarling, Barbara Pence, Audrey C. McCool, Janani Thapa, Eric Belasco, Tyra M. Carter

Research output: Contribution to journalArticlepeer-review


Cancer risk is high, and prevention efforts are often minimal in rural communities. Feasible means of encouraging lifestyles that will reduce cancer risk for residents of rural communities are needed. This project developed and tested a model that could be feasibly adopted by rural communities to reduce cancer risk. This model focuses on incorporating multi-faceted cancer risk education in the local supermarket. As the supermarket functions both as the primary food source and an information source in small rural communities, the supermarket focus encourages the development of a community environment supportive of lifestyles that should reduce residents' risk for cancer. The actions taken to implement the model and the challenges that communities would have in implementing the model are identified.

Original languageEnglish
Pages (from-to)597-600
Number of pages4
JournalJournal of Cancer Education
Issue number3
StatePublished - Sep 2013


  • Cancer risk education
  • Community-based cancer education
  • Community-based health education
  • Health education
  • Supermarket-based cancer education
  • Supermarket-based health education


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