Building sustainable competitive advantage in the future requires organizations to discover the functionality users need and want. To do this successfully, they must harness IT to help gather user requirements in innovative ways. This chapter discusses the ways to gather information, and the future challenges organizations face.
|Title of host publication||Competing in the Information Age|
|Subtitle of host publication||Align in the Sand: Second Edition|
|Publisher||Oxford University Press|
|ISBN (Print)||0195159535, 9780195159530|
|State||Published - Oct 2 2003|
- Competitive advantage
- Information technology