Recognizing the Functionality of the Future

James C. Luftman, Glenn J. Browne

Research output: Chapter in Book/Report/Conference proceedingChapter


Building sustainable competitive advantage in the future requires organizations to discover the functionality users need and want. To do this successfully, they must harness IT to help gather user requirements in innovative ways. This chapter discusses the ways to gather information, and the future challenges organizations face.

Original languageEnglish
Title of host publicationCompeting in the Information Age
Subtitle of host publicationAlign in the Sand: Second Edition
PublisherOxford University Press
ISBN (Electronic)9780199834983
ISBN (Print)0195159535, 9780195159530
StatePublished - Oct 2 2003



  • Competitive advantage
  • Functionality
  • IT
  • Information technology

Cite this

Luftman, J. C., & Browne, G. J. (2003). Recognizing the Functionality of the Future. In Competing in the Information Age: Align in the Sand: Second Edition Oxford University Press.