Recasting college outreach approaches to engage African American alumni.

Lonnie Williams; Fred A Bonner; Angela Monts; Dave Louis; Petra Robinson

Recasting college outreach approaches to engage African American alumni.

Lonnie Williams, Fred A Bonner, Angela Monts, Dave Louis, Petra Robinson

Education EPL

Research output: Contribution to journal › Article

Abstract

Approaches to African-American alumni outreach efforts will be explored to reveal the impact on participation and giving rates. Also, this article provides an authentic case study that will reveal how one institution through its outreach efforts connected with African-American alumni. In conclusion, recommendations are offered for both academic and student affairs administrators who seek to create outreach initiatives that will engage African-American alumni and encourage them to remain lifelong contributors to the institution.

Original language	English
Journal	Journal of African American Studies/Springer
State	Published - Mar 5 2014

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Williams, L., Bonner, F. A., Monts, A., Louis, D., & Robinson, P. (2014). Recasting college outreach approaches to engage African American alumni. Journal of African American Studies/Springer.

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abstract = "Approaches to African-American alumni outreach efforts will be explored to reveal the impact on participation and giving rates. Also, this article provides an authentic case study that will reveal how one institution through its outreach efforts connected with African-American alumni. In conclusion, recommendations are offered for both academic and student affairs administrators who seek to create outreach initiatives that will engage African-American alumni and encourage them to remain lifelong contributors to the institution.",

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