Recasting College Outreach Approaches to Engage African-American Alumni

Lonnie Williams, Fred Bonner, Angela Monts, Dave Louis, Petra Robinson

Research output: Contribution to journalArticle

1 Scopus citations

Abstract

Approaches to African-American alumni outreach efforts will be explored to reveal the impact on participation and giving rates. Also, this article provides an authentic case study that will reveal how one institution through its outreach efforts connected with African-American alumni. In conclusion, recommendations are offered for both academic and student affairs administrators who seek to create outreach initiatives that will engage African-American alumni and encourage them to remain lifelong contributors to the institution.

Original languageEnglish
Pages (from-to)417-431
Number of pages15
JournalJournal of African American Studies
Volume18
Issue number4
DOIs
StatePublished - 2014

Keywords

  • African-American
  • Alumni
  • Case study
  • Colleges

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