Qualitative sampling methods: A primer for technical communicators

Amy Koerber, Lonie McMichael

Research output: Contribution to journalArticlepeer-review

145 Scopus citations


Qualitative sampling methods have been largely ignored in technical communication texts, making this concept difficult to teach in graduate courses on research methods. Using concepts from qualitative health research, this article provides a primer on qualitative methods as an initial effort to fill this gap in the technical communication literature. Specifically, the authors attempt to clarify some of the current confusion over qualitative sampling terminology, explain what qualitative sampling methods are and why they need to be implemented, and offer examples of how to apply commonly used qualitative sampling methods.

Original languageEnglish
Pages (from-to)454-473
Number of pages20
JournalJournal of Business and Technical Communication
Issue number4
StatePublished - Oct 2008


  • Interdisciplinarity
  • Qualitative research
  • Research methods
  • Sample selection


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