Qualitative evaluation of the Jump2Health™ website for parents of preschool children shows behavior changes

Few interventions have been shown to be successful in reducing child obesity, due in part to the challenges in reaching parents. Web-based nutrition intervention is becoming more feasible due to technology advancements and accessibility across income groups. However, studies on the effectiveness and acceptability of web-based interventions to teach parents about healthy behaviors are needed. The purpose of this study was to evaluate the Jump2Health™ Website intervention using qualitative interview methodology. A follow-up phone interview was conducted with 13 participants, approximately 1-to 2-month-postintervention. Participants reported making desired behavior changes in targeted areas and also considered the Website an effective learning method.