Public perception of agricultural pollution and Gulf of Mexico hypoxia

Hypoxia is a prevalent problem is the Gulf of Mexico, and non-point-source pollution is believed to be the primary cause. Because agriculture is believed to be the leading single contributor to non-point source pollution, mitigating agricultural pollution is important. This study analyzes public perceptions about Gulf of Mexico hypoxia and addresses public willingness to pay to implement agricultural technology to decrease agricultural pollution to reduce the severity of hypoxia in the Gulf of Mexico. Results suggest that public awareness of the problem is low, but the public does express some willingness to pay to mitigate pollution.