TY - BOOK
T1 - Psychophysiological measurement and meaning
T2 - Cognitive and emotional processing of media
AU - Potter, Robert F.
AU - Bolls, Paul D.
N1 - Publisher Copyright:
© 2012 Routledge, Taylor and Francis. All rights reserved.
PY - 2012/3/12
Y1 - 2012/3/12
N2 - This research volume serves as a comprehensive resource for psychophysiological research on media responses. It addresses the theoretical underpinnings, methodological techniques, and most recent research in this area. It goes beyond current volumes by placing the research techniques within a context of communication processes and effects as a field, and demonstrating how the real-time measurement of physiological responses enhances and complements more traditional measures of psychological effects from media. This volume introduces readers to the theoretical assumptions of psychophysiology as well as the operational details of collecting psychophysiological data. In addition to discussing specific measures, it includes brief reviews of recent experiments that have used psychophysiological measures to study how the brain processes media. It will serve as a valuable reference for media researchers utilizing these methodologies, or for other researchers needing to understand the theories, history, and methods of psychophysiological research.
AB - This research volume serves as a comprehensive resource for psychophysiological research on media responses. It addresses the theoretical underpinnings, methodological techniques, and most recent research in this area. It goes beyond current volumes by placing the research techniques within a context of communication processes and effects as a field, and demonstrating how the real-time measurement of physiological responses enhances and complements more traditional measures of psychological effects from media. This volume introduces readers to the theoretical assumptions of psychophysiology as well as the operational details of collecting psychophysiological data. In addition to discussing specific measures, it includes brief reviews of recent experiments that have used psychophysiological measures to study how the brain processes media. It will serve as a valuable reference for media researchers utilizing these methodologies, or for other researchers needing to understand the theories, history, and methods of psychophysiological research.
UR - http://www.scopus.com/inward/record.url?scp=84911027513&partnerID=8YFLogxK
U2 - 10.4324/9780203181027
DO - 10.4324/9780203181027
M3 - Book
AN - SCOPUS:84911027513
SN - 9780805862867
BT - Psychophysiological measurement and meaning
PB - Taylor and Francis
ER -