Product, environmental, and service attributes that influence consumer attitudes and purchases at wineries

Tim H. Dodd, A. William Gustafson

Research output: Contribution to journalArticlepeer-review

48 Scopus citations

Abstract

Direct sales of wine and winery souvenirs to winery visitors is important in a number of regions throughout the United States and around the world. The attributes that influence winery visitors' beliefs can have a significant impact upon wine purchases, repeat visits, positive word-of-mouth comments, and upon future purchases at restaurants and other retail outlets. A study of winery visitors found four underlying factors from a list of 17 attributes. Regression results indicated that several wine, environment, and service attributes have a significant impact upon consumer attitudes and purchases. Product and purchase involvement were also found to impact purchase behavior.

Original languageEnglish
Pages (from-to)41-59
Number of pages19
JournalJournal of Food Products Marketing
Volume4
Issue number3
DOIs
StatePublished - Dec 9 1997

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