Proactive vs. reactive media mediation: Effects of mediation’s timing on children’s reactions to popular cartoon violence

Research output: Contribution to journalArticle

Abstract

An experiment with 144 children ages 5-7 and 10-12 revealed that children’s reactions to violent TV differed based on when they received negatively-valenced, evaluative mediation. Results also showed that the effect of mediation’s timing consistently depended on children’s age. Older children responded better to pre-exposure mediation than they did to post-exposure mediation. In some cases, older children exhibited reactance to post-exposure mediation, while younger children benefitted more from post-exposure mediation than from pre-exposure mediation. The timing of active mediation may be, therefore, an important factor in interpreting research and in the design and implementation of mediation interventions.
Original languageEnglish
Pages (from-to)396-413
JournalHuman Communication Research
StatePublished - Jul 2014

Fingerprint Dive into the research topics of 'Proactive vs. reactive media mediation: Effects of mediation’s timing on children’s reactions to popular cartoon violence'. Together they form a unique fingerprint.

  • Cite this