Public relations practitioners emphasize the importance of positive source-reporter relationships, but what happens when sources are critical of the reporters who cover them? Using framing analysis, this study examined newspaper coverage both before and after a source's personal attack on the media and found few differences in how the reporters covered the source of the attack. Results from this study suggest a single, public outburst from a source may not be enough to create backlash among members of the media.
- Media relations
- Source-reporter relationships