TY - JOUR
T1 - PR gets personal
T2 - A framing analysis of coverage before and after a source's criticism of the media
AU - Wigley, Shelley
AU - Zhang, Weiwu
PY - 2009/9
Y1 - 2009/9
N2 - Public relations practitioners emphasize the importance of positive source-reporter relationships, but what happens when sources are critical of the reporters who cover them? Using framing analysis, this study examined newspaper coverage both before and after a source's personal attack on the media and found few differences in how the reporters covered the source of the attack. Results from this study suggest a single, public outburst from a source may not be enough to create backlash among members of the media.
AB - Public relations practitioners emphasize the importance of positive source-reporter relationships, but what happens when sources are critical of the reporters who cover them? Using framing analysis, this study examined newspaper coverage both before and after a source's personal attack on the media and found few differences in how the reporters covered the source of the attack. Results from this study suggest a single, public outburst from a source may not be enough to create backlash among members of the media.
KW - Framing
KW - Media relations
KW - Source-reporter relationships
UR - http://www.scopus.com/inward/record.url?scp=67649488113&partnerID=8YFLogxK
U2 - 10.1016/j.pubrev.2009.03.007
DO - 10.1016/j.pubrev.2009.03.007
M3 - Article
AN - SCOPUS:67649488113
SN - 0363-8111
VL - 35
SP - 304
EP - 306
JO - Public Relations Review
JF - Public Relations Review
IS - 3
ER -