PR gets personal: A framing analysis of coverage before and after a source's criticism of the media

Shelley Wigley, Weiwu Zhang

Research output: Contribution to journalArticle

1 Scopus citations

Abstract

Public relations practitioners emphasize the importance of positive source-reporter relationships, but what happens when sources are critical of the reporters who cover them? Using framing analysis, this study examined newspaper coverage both before and after a source's personal attack on the media and found few differences in how the reporters covered the source of the attack. Results from this study suggest a single, public outburst from a source may not be enough to create backlash among members of the media.

Original languageEnglish
Pages (from-to)304-306
Number of pages3
JournalPublic Relations Review
Volume35
Issue number3
DOIs
StatePublished - Sep 2009

Keywords

  • Framing
  • Media relations
  • Source-reporter relationships

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