TY - JOUR
T1 - PODCASTING ON PURPOSE
T2 - EXPLORING MOTIVATIONS FOR PODCAST USE AMONG YOUNG ADULTS
AU - Craig, Clay Martin
AU - Brooks, Mary Elizabeth
AU - Bichard, Shannon
N1 - Publisher Copyright:
© 2021 International Listening Association.
PY - 2023
Y1 - 2023
N2 - Despite the pervasive nature of podcasts, little research has examined college student’s affinity for and motivations to listen to podcasts. This study investigated college students’ motivations, attitudes and behaviors in association with podcasts utilizing the appreciative listening framework in conjunction with uses and gratification theory. Using a survey from two southwestern universities, this study found three motivations for podcast usage: 1. entertainment, 2. escapism, and 3. information. Further analysis revealed a lack of gender differences in motivations, but motivations varied by podcast genre. Additionally, entertainment was a strong predictor of podcast listening and both entertainment and escapism were predictors of favorable attitudes toward podcasts.
AB - Despite the pervasive nature of podcasts, little research has examined college student’s affinity for and motivations to listen to podcasts. This study investigated college students’ motivations, attitudes and behaviors in association with podcasts utilizing the appreciative listening framework in conjunction with uses and gratification theory. Using a survey from two southwestern universities, this study found three motivations for podcast usage: 1. entertainment, 2. escapism, and 3. information. Further analysis revealed a lack of gender differences in motivations, but motivations varied by podcast genre. Additionally, entertainment was a strong predictor of podcast listening and both entertainment and escapism were predictors of favorable attitudes toward podcasts.
UR - http://www.scopus.com/inward/record.url?scp=85104266484&partnerID=8YFLogxK
U2 - 10.1080/10904018.2021.1913063
DO - 10.1080/10904018.2021.1913063
M3 - Article
AN - SCOPUS:85104266484
SN - 1090-4018
VL - 37
SP - 39
EP - 48
JO - International Journal of Listening
JF - International Journal of Listening
IS - 1
ER -