Phase I of The National Beef Quality Audit-2011: quantifying willingness-to-pay, best-worst scaling, and current status of quality characteristics in different beef industry marketing sectors.

J L Igo, D L VanOverbeke, Dale Woerner, J D Tatum, D L Pendell, L L Vedral, G G Mafi, M C Moore, R O McKeith, G D Gray, D B Griffin, D S Hale, J W Savell, K E Belk

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